Andreessen on the Writer's Strike

Netscape co-founder and internet pioneer Marc Andreessen has blogged some thoughts about the current writer’s strike. An excerpt:

So imagine you’re a major media mogul, a captain of the film and television business, a shaper of global culture, one of the anointed few who can green-light major entertainment projects.

You’re faced with a massive, once-in-a-lifetime shift in mainstream consumer behavior from traditional mass media, including film and television, to new activities that you do not control: the Internet, social networking, user-generated content, mobile services, video games. It’s been snowballing since the mid 90’s, for like 12 years — 12 years of denial and obfuscation — but it’s really rolling fast now.

. . .Is this really the right time to pick a fight with the writers over royalties from DVD and Internet sales, leading to an industry-wide shutdown and massive economic pain for all sides in the world of traditional scripted film and television content?

Really?

Read the whole thing if the subject interests you.