Just like last week, here’s more marketing brilliance from the 1950s.

If you’re a Midwestern beer maker whose customer base is overwhelmingly comprised of working-class stiffs and blue-collar bowling alley dwellers; and your product carries a sonorous, liliting name like “Blatz”– who should you get to be your celebrity endoser?

It would be a bonus if he was a local guy.  “Hey, I’ve got it!”

That’ll bring ’em in, grandpa!

Based on this ad, I’m guessing the ad agency decided to try to position Blatz as a classy, upscale drink. This, in spite of the fact that the name of the product is evocative of the sound a blob of oatmeal makes when dropped from a height of 10 feet.

And this doesn’t look odd at all:

Yes nothing befits a white tie affair like a bunch of bottles of Blatz on the table.

By the way . . . apparently the brand is alive and well.