But this just seems wrong to me.

Is it just me? Or does appropriating the jolly old elf to hawk Lucky Strikes cross some sort of line?

Sure, I know the old man smoked a pipe, but that just seems different somehow. Could it be that L.S.M.F.T. actually stood for: “Look, Santa’s Mouth has the Frangrance of Tar!”?

 “And I heard him exclaim as he rode out of sight, “Hey buddy, Zippos’s dry. Can I bum a light?”